Top Secret - Dear Entrepreneur, Thank-you for your purchase. Your business is much appreciated! The 70 money making reports are in the Reports.exe which is a self-extracting file. Read Index.txt to get all the report titles. The Links are in an HTML file that you can pull into your browser. You can go to http://www.gatewayads.com/link.html for the links page as well. You have permission from the author to reproduce and resell this document so long as nothing is changed! What I'm about to reveal has been a closely guarded strategy used by a small percentage of people to gain a top rating into the search engines. It works. I have personally used this strategy and have achieved a top rating in an area that has an abundance of competition (a sex site). I firmly believe that the more competition there is, the better this can work for you. Here is what I found to work the best. Make a Web Page that contains three to ten keywords and place them on an HTML document. Make sure your keywords relate the best to your Home Page content. The keywords should be simple and should be words that aren't difficult to spell. If I was selling golf clubs, I would consider "golf clubs" to be the best of my keywords. Next I would use "golf" as a keyword, then "clubs", then "golf irons", then "golf drivers", then "putters", then "golf balls", then "golf courses", then "putting greens", and so on. It's good to think of words that relate to your subject matter even if these words are off the beaten path. Obviously, if I use "Golf Courses" it only relates to the subject of what I'm marketing however, I should gain more traffic as a result. The strategy works this way. Design a page filled with your best keywords, yet, allow no one to see them. I recommend creating a page that ends up being at least 49 Kilobytes in size, in other words, keep repeating your keywords over and over and over on your HTML document until you reach the desired file size . EXAMPLE: Using the Golf Club Page I would insert these keywords: golf clubs, golf, clubs, golf irons, golf drivers, putters, golf balls, golf courses, (starts to repeat here) golf clubs, golf, clubs, golf irons, golf drivers, putters, golf balls, golf courses, (again repeats here) golf clubs, golf, clubs, golf irons, golf drivers, putters, golf balls, golf courses, (again repeats here) golf clubs, golf, clubs, golf irons, golf drivers, putters, golf balls, golf courses, (again repeats here) and continue until your page is filled. If you do this in "Note pad" it will reach a stopping point, where no more can be typed. Here is an example of how your HTML code should look to start with. The Best Golf Clubs NOTE: If you don't understand HTML Code, then have someone who does understand HTML Code do this for you. For those who do understand HTML Code pay close attention. Notice the META line containing the "REFRESH" command. The "REFRESH" command pushes this page into your Home Page, without the need to create a Hypertext link on the page itself. This command will automatically go to your Home Page yet, the page I have placed the "REFRESH" command on will contain my keywords. NOTE: It doesn't matter what I name this page, it will automatically go to my desired Home Page because of the "REFRESH" command. IMPORTANT: Design your page containing the same "BACKGROUND COLOR" as your Home Page. This will give the "appearance" that your Home Page is loading first when in fact, it's not. Then place the following code to "Hide" your keywords. EXAMPLE: golf clubs, golf, clubs, golf irons, golf drivers, putters, golf balls, golf courses, golf clubs, golf, clubs, golf irons, golf drivers, putters, golf balls, golf courses, golf clubs, golf, clubs, golf irons, golf drivers, putters, golf balls, golf courses, golf clubs, golf, clubs, golf irons, golf drivers, putters, golf balls, golf courses, (until you fill up the page). NOTICE: the font color is the same as the "BACKGROUND COLOR". When anyone comes to this page they won't notice the keywords placed on the page. Making the font color the same as the background color is important if you do NOT want to show others what you have done. It also "looks" better then a page that displays every keyword. Today more and more people are catching on to this technique and I would suggest you check out your competition first before getting started. If you stumble on some of your competitors pages using this technique you may be forced to use a page and a half, or even more keywords to gain the advantage. Be sure to look at the "source code", thru your browser, on your competitors page to see if you have forgotten any important keywords they may have. Using this strategy you can also do the following: (Keep in mind, most people are lazy or won't spend the extra time or resources it takes to take things a step further). If you design two (2), three (3), or even five (5) pages, or more using this technique, and focus on using just one(1) keyword ONLY, per page, and then submitting each of these pages to the search engines, you will come out on top with each keyword you use in many search engines! Remember you can name each page containing your keywords with a different name and each page will push automatically into your home page. This is a strategy that works to give you a higher rating in many search engines even if you have already submitted your home page to the search engines. The downside to this strategy is many search engines will display your keywords only... and not the description you used. Think how many times you do a search for something only to see these keywords in the description. Many people think this can hurt traffic however, if you come up first or within the top 10 or twenty displayed, I guarantee your traffic will increase tremendously. If it's important for you to have your description come up, rather than just your keywords, then use the same strategy with the description. Repeat your description over and over again (containing your keywords in your description), rather than using just keywords. Smart web page designers also use a in their HTML code. Just place this between your command on the top of your code. Try to keep your discription to 25 words or less, as many search engines will only place that many. Do the same for your keywords. I do suggest you place this on your pages in addition to the keywords you place on your page. Some search engines will only recognize your meta name description and meta name keywords. If you prefer a description, rather than only keywords, be sure to be creative with it. Most people use a bland description of their page. Try to develop a description that is stimulating and adds curiosity. Design it as you would a great display ad. Here are power words, and power phrases, in writing an effective description or ad copy that will pull people into your pages. FREE, DISCOVER, POWERFUL, EASY, GUARANTEED, YOU'LL LOVE THIS, MONEY, HOTTEST, NEW, IMPROVED, PROVEN, RESULTS, REVOLUTIONARY, STATE-OF-THE-ART, FANTASTIC, SAVE, BEST, FOR A LIMITED TIME ONLY, SECRET, THE BEST KEPT SECRET, UNBELIEVABLE, MUST SEE TO BELIEVE, are all words and catch phrases that should be considered when developing your site description. Also consider adding some curiosity to your description. It will create more interest. EXAMPLE #1: Discover the HOTTEST NEW irons on the Market Today. Our revolutionary NEW State-of-the-Art design is taking strokes off the average players game. The secret to our design is... EXAMPLE #2: Soon to be offered to the golfer, quality custom-built clubs at an affordable price. Now tell me which one would you go to first? I would hope the first description. You just might just want to know more about their design and why it works so well. Before you start to design your description, or place any keywords, take this into consideration. The top 10 keywords searched for, according to Wired Magazine, are these. 1. Sex 2. Nude 3. Pictures 4. Adult 5. Women 6. Software 7. Erotic 8. Erotica 9. Gay 10. Naked You might want to place some of these keywords into your pages and repeat them over and over, however, if these words don't really relate to your subject matter, then by placing them into your description, just might cause people to do an about face when they visit your Home Page. Another strategy in getting a top rating is have the name of your company start with the letter "A" or "AAA". Many directories place you in alphabetical order. Place your company name in the AAA Your Company Name of your web page. Be sure to post your site manually rather than using any automated software or sites that post for you. You will have the best results when you submit your information manually, however, there are sites and software I like to use after I have gotten into the prime search engines. Here is a list you should post manually to: Infoseek - Webcrawler - Apollo - Open Text Index - Excite - Alta Vista - Lycos - WWW Worm - Yahoo - Whatsnew on the Internet - Starting Point - ComFind - InfoSpace - Yellow Pages Online - What's New Too! - METROSCOPE - LinkStar - BizWiz - HotBot - DejaNews -New Rider's. I found this site to work well in saving time to get posted to the directories, Yellow Pages, and other FREE Links sites. http://www.henge.com/superpage/entity/ Software I use to post to FREE Links Pages is called Exploit. Their site allows you to download their software FREE. www.exploit.com Now that you know what it takes to get a top rating into a search engine the next step is creating a Home Page that gets results. Be sure to use the Power Words FREE, DISCOVER, POWERFUL, EASY, GUARANTEED, YOU'LL LOVE THIS, MONEY, HOTTEST, NEW, IMPROVED, PROVEN, RESULTS, REVOLUTIONARY, STATE-OF-THE-ART, FANTASTIC, SAVE, BEST, FOR A LIMITED TIME ONLY, SECRET, THE BEST KEPT SECRET, UNBELIEVABLE, MUST SEE TO BELIEVE into your Web Pages and carefully consider what you are trying to accomplish. You only have two choices. Are you looking to receive inquires or sales? If it is an inquiry to get your sales materials out, then keep it as brief as possible. Excite those who read your material to want much, much more. Open any magazine that has display ads and carefully study which ads you would respond to. Your judgment is usually the best way to determine what you should use to get inquires to flood in. Then make sure your sales letters are tested and work. If you get a tremendous amount of inquiry, yet, your sales aren't happening, then you need to re-write your sales materials. You might even want to consider a professional ad writer to help. Go to an advertising agency for pricing. It can make all the difference. If you are trying to get a sale immediately, then be sure to give them all the information you can, so making the decision to buy from you becomes easy. Make sure your Home Page: l) Grabs the reader's attention... 2) Holds their interest by telling how it can benefit them... 3) Continues to"further stimulate" them with something (catch-phrases) that makes them "desire" your product or service... Then demand that they act immediately, by saying ACT NOW!, ORDER NOW! and so on. Another powerful strategy used to get noticed, is the use of newsgroups. A tool I use that works favorably is called an e-mail autoresponder. All I do is use a catchy phrase to bring people in and then provide enough interest to have them request further information. The way I send my sales information is via an e-mail autoresponder. What I like so much about this tool is I never have to be online to send anyone my information and the person who requests my information gets it while they are still "HOT" to receive it. It works for me 24hrs a day, seven days a week, and I never am bothered getting requests from my e-mail box to send anyone more information. What I do get is a receipt showing me who requested my information so I can do a follow up if they don't reply back. And that is really the best way I know of to track those who are interested without wasting any of your time. You can get more information regarding e-mail autoresponders by sending a blank e-mail message to: autoresponder@gatewayads.com Another way to bring in traffic is find sites that offer low cost banner ads. A site should guarantee a certain amount of impressions for your banner ad. If you design a banner ad like the one you may have responded to, then locate sites offering reasonable pricing. This can and will increase traffic to your pages. I truly hope you use these strategies soon and realize far more success than you have! Get started right away and watch the difference in your sales. If you are looking for a low cost placement of the TOP SECRET ad I can place your ad for only $19 a month. Just send your request to: corcoran@gatewayads.com Again... I Thank-you for your business... it's much appreciated!